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The Assam Kaziranga University | Admission Helpline Number : 18005725898

The Assam Kaziranga University
Admission Helpline Number : 18005725898

Bachelor of Business Administration (Honours)

PROGRAMME OVERVIEW

The Bachelor of Business Administration (BBA) program at The Assam Kaziranga University is a comprehensive four-year undergraduate course designed to equip students with a robust foundation in various business disciplines. The BBA curriculum encompasses a wide array of subjects, including marketing and human resources. This diverse coursework aims to provide students with a holistic understanding of business operations and the strategic approaches.


  • Duration - 4 Years
  • |
  • Internships- 2
  • |
  • Recognized by UGC

PROGRAM HIGHLIGHT

  • Dual Internships (Summer + Winter)
  • Detailed training workshops on Artificial Intelligence
  • Curriculum developed with inputs from Industry and Academia
  • Case Based Pedagogy for real life business problem solving
  • Detailed Training on Microsoft Excel & PowerPoint
  • Expert faculty for Communication Training
  • Design thinking workshops
  • Aptitude Training
  • 10+ Live Projects
  • 50+ Live Presentations
Program Highlight

GROWTH PROSPECTS

The program employs an interactive and experiential learning approach, incorporating case studies, real-life scenarios, role-playing, presentations, and group work. This methodology ensures that students can apply theoretical concepts to practical situations, enhancing their analytical and decision-making skills. Potential career paths include positions in marketing, human resources, operations, and entrepreneurship. The program's comprehensive curriculum and practical training equip students with the skills necessary to excel in both corporate and entrepreneurial ventures.

SPECIALIZATIONS-

Marketing

Marketing specialization in a Bachelor of Business Administration (BBA) program provides students with a strong foundation in marketing principles, strategies, and real-world applications, preparing them for diverse roles in brand management, digital marketing, sales, and market research. This course allows students to apply theoretical knowledge to practical scenarios, developing comprehensive marketing strategies for real or simulated businesses, including market research, product positioning, and promotional planning. This course also develops analytical, strategic, and creative skills, preparing graduates for dynamic careers in advertising, digital marketing, market research, and business development.

Core Subjects offered: -

  • Consumer Behavior
  • Customer Relationship Management
  • Advertising and Sales Promotion
  • Sales and Distribution Management
  • E-Commerce and Digital Marketing
  • Retail Management

Human Resource

Human Resource (HR) specialization in a Bachelor of Business Administration (BBA) program equips students with essential skills to manage and develop an organization's workforce effectively. This course provides students with insights into evaluating employee performance through structured assessment techniques, goal setting, and feedback mechanisms to drive motivation and career growth. This course prepares students for careers in talent management, corporate HR, labor relations, and training & development, enabling them to contribute strategically to workforce planning and organizational success.

Core Subjects offered: -

  • Employee Relations and Conflict Management
  • Performance Appraisal Systems
  • Compensation and Benefits Management
  • Talent Acquisition & Training and Development
  • Strategic Human Resource Management

ELIGIBILITY CRITERIA

Applicants must fulfil the following norms.

  • Passed 10+2 or Equivalent Examination in Science/Commerce/Arts with 45% marks in aggregate from an Approved Board (40% for SC/ST).

Fee & Scholarship

Fee One time admission Fee One Time Registration Fee Tuition Fee
FOR NATIONAL STUDENTS Rs. 25,000 Rs. 10,000 Rs. 35,000 PER SEMESTER
FOR INTERNATIONAL STUDENTS $390 $1,300 $400 PER SEMESTER
SPECIAL SCHOLARSHIP SCHEME FOR NATIONAL STUDENTS
95% & above in last qualified exam 100% Scholarship on tuition fee
90% - 94.99% in last qualified exam 70% Scholarship on tuition fee
85% - 89.99% in last qualified exam 50% Scholarship on tuition fee
80%-84.99% in last qualified exam 30% Scholarship on tuition fee
Ward of Defence Personnel 25% Scholarship on tuition fee
Person with Disability 25% Scholarship on tuition fee
Sports Person 25% Scholarship on tuition fee

ADMISSION PROCESS

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Once your admission offer letter has been issued, candidate has to pay the full tuition fees and other applicable fees for 1st Semester within the next 15 days. Registration will be considered done only after full payment of the requisite fees.