PhD in Social Media and Web Analytics from Dibrugarh University (2023)
UGC-NET Qualified in Management (2018)
MBA in Marketing and Finance from Kaziranga University (2018)
BBA from Kaziranga University (2016)
Career Highlights & Awards:
Presented papers at many National and Research Seminars
Holds Professional Certificates for multiple web analytics tools such as SEMRUSH, HubSpot, HootSuite, Google Adwords etc
Regular reviewer for multiple indexed journals (SCOPUS/ABDC/Crossref)
Publication and Books
Publications
Saikia, P., & Roy, B. (2020). Analyzing Important Factors and Metrics for Small Scale Digital Marketing and Its Relevance in the Path of Conversion. Journal of Information and Computing Science, 15(1). World Academic Union, UK.
Saikia, P. (2021). Comparative analysis of performance of educational content during pre-lockdown and lockdown periods in India. Journal of Economics and Public Policy, 6(1), 37–53. NMIMS, Mumbai.
Saikia, P., & Barman, H. (2022). A Systematic Analysis of Content Structural Efficiency for Estimating Higher Educational Institutions’ Engagement over Facebook. International Journal of Online Marketing, 12(1). https://doi.org/10.4018/ijom.299396. (WoS, UGC-Care)
Saikia, P., & Barman, H. (2023). A Systematic Analysis of Higher Educational Content Over Social Media for Engagement Optimization. Review of Marketing Science. https://doi.org/10.1515/roms-2022-0050. (SCOPUS, ABDC-C).
Saikia, P., & Barman, H. (2023). A stepwise audit framework for keyword selection and estimating visibility for low performing websites: a study of cmsdu.org. International Journal of Web Engineering and Technology, 18(2), 104–133. https://doi.org/10.1504/ijwet.2023.132870. (SCOPUS).
Book Chapter
Saikia, P. (2022). Role of Content in Social Media Communication Development: A study of Educational Contents. Pragya Bhitika. Gigabyte Press. ISBN: 978-81-949769-0-5
